Introduction:
Today, a strong web presence is essential for any business. Amani Beauty is one of the famous beauty centers that wanted to renew its website to attract new customers while retaining old ones. However, it needed more localized web developers due to a shortage of skills and experience to actualize its vision. The launch of the core features started by April 2023, and fully integrated by July 2023.
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The Challenge:
Amani Beauty faced the challenge of improving their website’s functionality and user experience in order to attract and retain more clients. The goal was to create a smooth, intuitive platform that not only captivated visitors but also facilitated business operations, helping them deliver a better service to their customers.
Solution:
DastN designed and developed a user-friendly, responsive website with advanced booking features, client management tools, and an integrated e-commerce platform to enhance user experience and facilitate business operations.
Handling and maintaining the clinic's specialized medical software, ensuring system uptime, managing patient records, and resolving technical issues.
Business Analysis: With proper tools, DastN facilitated patient management processes, optimizing scheduling systems, and improving data analysis for patient outcomes and business decision-making
Impact:
It was a decision to develop, and it paid off:
- Cost Savings: The development costs were 75% less than the local options.
- Quicker Development: Compress development time by 30% to unlock the capability of capturing market opportunities early.
- Improved user experience, as user engagement increased by 20% and website loading time by 15%.
- Customer Satisfaction: Amani Beauty is satisfied with the project’s outcome, attributing this to professional service delivery and efficiency.
- Financial Impact within six months, Amani Beauty received a 35% return on investment because of increased bookings online and sales through its enhanced website.
For Amani Beauty, the web development practices have considerably impacted the quality of work and enhanced its online presence. The approach was very collaborative, with valuable knowledge transfer at the level of the in-house team.
As a result, the clients perceived the new website as more functional and faster loading, which positively affected their overall feedback on the project’s success.
Conclusion:
With this sound structure, Amani Beauty is ready to kick-start its outreach to potential clients through the online portal. It plans focused social media campaigns and will also adopt content marketing as a means of new customer acquisition.
Amani Beauty’s story personifies what digitalization can achieve. By facing challenges head-on and smoothing their development process, they saved money and substantially increased their online presence.
Client Testimonial
Love the simplicity of the service and the prompt customer support. We can’t imagine working without it.
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Lyle Kauffman |
Data Engineer, Udrive |
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